AFPA Health and Fitness Blog

Does Health Coaching Improve Client Wellness? What The Research Says

Certified health and wellness coaches are expert health advisors that use evidence-based methodologies to improve their clients’ health and wellness. Health coaching is a relatively new profession, and it was born out of the public health system’s need to have a more consistent, personal, and long-term presence in people’s lives. 

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When And How Health Coaches Should Refer Patients to Other Providers

We seek out specialized professionals to carry out specific jobs. Think about hiring contractors for repair work in your home. Whether you hired them for previous jobs, they were referred to you, they are included in your home insurance plan, or you read their online reviews, you generally trust that these specialized professionals are good […]

15 Email Marketing Secrets for Health Coaches and Personal Trainers

Email marketing is one of the most effective ways to market your health services online.  But with the rise in social media, many health coaches and personal trainers have shifted their online marketing efforts away from this sales channel under the assumption that email marketing is a waste of time. 

6 Rewarding Careers in Health and Wellness You Haven’t Heard Of

Editor’s Note: This post was originally published July 2017 and has recently been updated and revised for accuracy and comprehensiveness. When talking about a job in health and wellness, people are likely to think of yoga instructors, fitness class leaders, personal trainers, and dieticians. After all, personal trainers like Jillian Michaels and Bob Harper from […]