Define Your Value as a Nutrition & Fitness Coach with the SAVE Marketing Model
As a coach and an entrepreneur, you have learned about the many facets of running and growing a business. Your marketing strategy is part of your business plan, where you describe how you are going to communicate the value of your coaching business and, ultimately, invite people to engage with you as a client.
The Role of Amino Acids in Promoting Health
While plenty of research has been carried out on the importance of an adequate role of complete proteins, over the past several decades researchers have had a growing interest in the specific roles of protein building blocks, called amino acids, in overall health, metabolism, body composition, and sports performance.
The Latest Physical Activity Guidelines for Maximum Health Benefits
Exercise and physical activity are a vital part of a healthy lifestyle. But, how much exercise do you need to reap the benefits for heart health, brain health, stress reduction, metabolism, bone health, and longevity?
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Lessons the Year 2020 Has Taught the Health and Wellness Industry (Part 2)
2020 has been a year of challenges, pain, and transformation in numerous forms. Most industries have experienced difficult, unprecedented changes and have been obligated to look inward to find ways to adapt to changes and be part of the solution in a time of need. The health and wellness industry is no exception, as the […]
Client Engagement Is Essential to Personal Training—And Technology Is the Key to Unlocking It
Scenario: A personal trainer, Cameron, greets her client, Rodney, and leads him through a workout while Rodney’s Apple Watch tracks his heart rate and active calories burned. For the following week, Cameron builds a training plan for Rodney, including a few independent workouts and daily habits, and Rodney completes them. The next week, a scheduling […]
Lessons the Year 2020 Has Taught the Health and Wellness Industry (Part 1)
Without question, the year 2020 will go down as one of the most eventful, trying, and devastating years in the last several decades. It has been a year where global health—physical, mental, and emotional—has taken center stage. At the same time, 2020 will also be remembered as the year where people came together to show […]
6 Principles to Follow to Build an Immune-Boosting Exercise Routine
More than ever, people are interested in applying the practical advice that emerges from scientific research on exercise and the immune system.
10 Strategies for Keeping Your Health and Wellness Knowledge Up-to-Date
We live in the information era, which gives health professionals of today a huge advantage over those from a few decades ago.
Do Plant-Based Diets Meet Protein Needs?
There is not a more contentious subject around the discussion about plant-based diets than the protein debate. Skeptics question the quality and quantity of proteins from plant foods and whether they readily meet people’s protein needs.
AFPA Graduate of the Month: Genny Mack, Holistic Nutritionist
During the last 30+ years, we’ve certified over 130,000 health, nutrition, and fitness professionals. Each month, we recognize one of our distinguished graduates who use what they have learned to inspire others and make a difference.